Volume 41 Issue 4
Aug.  2023
Turn off MathJax
Article Contents
Article Navigation >  Journal of Transport Information and Safety  > 2023  >  41(4): 64-71
YUAN Yang, LI Donghe, LI Kexin, LI Peiling, NING Peishan, HU Guoqing. An Analysis of Linguistic Characteristics and the Effectiveness of Safety Slogans for Preventing Drunk Driving[J]. Journal of Transport Information and Safety, 2023, 41(4): 64-71. doi: 10.3963/j.jssn.1674-4861.2023.04.007
Citation: YUAN Yang, LI Donghe, LI Kexin, LI Peiling, NING Peishan, HU Guoqing. An Analysis of Linguistic Characteristics and the Effectiveness of Safety Slogans for Preventing Drunk Driving[J]. Journal of Transport Information and Safety, 2023, 41(4): 64-71. doi: 10.3963/j.jssn.1674-4861.2023.04.007
shu

An Analysis of Linguistic Characteristics and the Effectiveness of Safety Slogans for Preventing Drunk Driving

doi: 10.3963/j.jssn.1674-4861.2023.04.007

  • Xiangya School of Public Health, Central South University, Changsha 410078, China

  • Received Date: 2022-05-25
    Available Online: 2023-11-23
    Abstract
  • To address the uncertainty regarding the effectiveness of traffic safety slogans in enhancing public awareness of traffic safety, a quantitative analysis of Chinese traffic safety slogans for preventing drunk driving and their effectiveness is conducted, aiming to analyze the linguistic characteristics and their effectiveness. Using Python 3.7 software, a total of 1 828 traffic safety slogans about drunk driving prevention, collected from the Baidu search engine between September 2019 to September 2020, are analyzed. The linguistic characteristics of these slogans were categorized and analyzed from six aspects, including person expression, emotion, rhetoric, rhyme, context, and length. The primary linguistic characteristics found in these slogans include the use of the other person expression (87.7%), negative emotion (45.4%), lack of rhetoric (49.9%), presupposed states (52.4%), and medium length (65.2%). Through an online questionnaire survey, the effectiveness of slogans with different linguistic characteristics is evaluated in terms of public attention, understanding, and acceptance. By employing the Chi-square test, the differences in linguistic characteristics of the slogans are analyzed and a generalized linear regression model is developed to identify significant linguistic factors affecting public attention, understanding, and acceptance. The results of generalized linear regression show as follow. ①Public attention to slogans is primarily influenced by the person expression and length of the slogans. Specifically, the slogans using the first- and other-person expression attract greater public attention compared to slogans using the second person expression (b =0.24, 0.49). Longer slogans (18 words or more) aroused more public attention compared to shorter slogans (less than 12 words) (b =0.26). ② Public acceptance of slogans is mainly influenced by the use of person expression. Slogans using the first-person expression receive higher public acceptance than those using the second person expression (b =0.31). ③There is no statistically significant relationship between public understanding of slogans and six linguistic characteristics of slogans. The results indicate that Chinese traffic safety slogans designed to prevent drunk driving exhibit diverse linguistic characteristics. The different linguistic characteristics affects the public attention and acceptance of the slogans. In the future, when designing traffic safety slogans, it is recommended to use the first person or other person expression and to consider increasing the length of the slogans to enhance the effectiveness of slogans in enhancing public awareness of traffic safety.

     

    • FullText(HTML)
  • loading
    • References(32)
  • [1]
    韩天园, 田顺, 吕凯光, 等. 基于文本挖掘的重特大交通事故成因网络分析[J]. 中国安全科学学报, 2021, 31(9): 150-156.

    HAN T Y, TIAN S, LYU K G, et al. Network analysis on causes for serious traffic accidents based on text mining[J]. China Safety Science Journal, 2021, 31(9): 150-156. (in Chinese)
    [2]
    WHO. Global status report on road safety[R]. Geneva(Switzerland): World Health Organization, 2015.
    [3]
    陈侃. 危险驾驶罪之"拷问"[J]. 检察风云, 2020(23): 66-67.

    CHEN K. "Torture" for dangerous driving[J]. Prosecutorial View, 2020(23): 66-67. (in Chinese)
    [4]
    龚杰, 贺玉龙, 孙小端. 酒后驾驶与我国交通事故现状分析[J]. 道路交通与安全, 2016, 16(5): 7-10.

    GONG J, HE Y L, SUN X D. The relationship between drunk driving and traffic crashes in China[J]. Journal of Transportation Engineering, 2016, 16(5): 7-10. (in Chinese)
    [5]
    ZHANG Y Y, JING L L, SUN C, et al. Human factors related to major road traffic accidents in China[J]. Traffic Injury Prevention, 2019, 20(8): 796-800.
    [6]
    FAUS M, ALONSO F, FERNÁNDEZ C, et al. Are traffic announcements really effective? A systematic review of evaluations of crash-Prevention communication campaigns[J]. Safety, 2021, 7(4): 66.
    [7]
    林晓飞, 宋守信, 翟怀远, 等. 交通领域安全文化对安全行为的影响综述[J]. 交通信息与安全, 2018, 36(5): 18-24.

    LIN X F, SONG S X, ZHAI H Y, et al. A review of effects of safety culture on safety behaviors[J]. Journal of Transport Information and Safety, 2018, 36(5): 18-24. (in Chinese)
    [8]
    王永刚. 浅谈交通标语的语用特点及其人性化[J]. 文学教育(上), 2011(8): 148-149.

    WANG Y G. Talk about the linguistic characteristics and humanization of the traffic slogans[J]. Literature Education, 2011(8): 148-149. (in Chinese)
    [9]
    王秉, 吴超. 安全标语有效性影响因子研究[J]. 广州大学学报(社会科学版), 2017, 16(10): 29-37.

    WANG B, WU C. Research on factors influencing the validity of safety slogan[J]. Journal of Guangzhou University: (Social Science Edition), 2017, 16(10): 29-37. (in Chinese)
    [10]
    邱富全. 谈谈联想法在安全标语制作中的应用[J]. 建筑安全, 1994, 9(5): 26.

    QIU F Q. Talk about application of association method in safety slogan' making[J]. Building Safety Journal, 1994, 9 (5): 26. (in Chinese)
    [11]
    张永明, 徐丽娟. 提倡类型的标语应怎样拉近与受众心理距离[J]. 网友世界, 2014, 15(14): 132.

    ZHANG Y M, XU L J. How to shorten the psychological distance between advocating slogan and its audiences[J]. Net Friend World, 2014, 15(14): 132. (in Chinese)
    [12]
    潘晶安, 周毅. 交通宣传语设计的社会语言学思考[J]. 上海公安高等专科学校学报, 2002, 12(2): 29-30, 42.

    PAN J A, ZHOU Y. Socio-linguistic Thinking of the designation of traffic propagation logo[J]. Journal of Shanghai Police College, 2002, 12(2): 29-30, 42. (in Chinese)
    [13]
    王秉, 吴超. 安全标语的文化作用机理研究[J]. 中国安全生产科学技术, 2016, 12(1): 50-55.

    WANG B, WU C. Research on construction principles of safety culture[J]. Journal of Safety Science and Technology, 2016, 12(1): 50-55. (in Chinese)
    [14]
    王秉, 吴超. 安全管理学视阈下的安全标语研究[J]. 中国安全生产科学技术, 2015, 11(9): 138-143.

    WANG B, WU C. Research on safety slogan under the guidance of safety management[J]. Journal of Safety Science and Technology, 2015, 11(9): 138-143. (in Chinese)
    [15]
    王秉, 姜威, 吴超. 心理学视阈下的安全标语研究[J]. 中国安全科学学报, 2015, 25(10): 9-15.

    WANG B, JIANG W, WU C. Research on safety slogan under guidance of psychology[J]. China Safety Science Journal, 2015, 25(10): 9-15. (in Chinese)
    [16]
    逯国利. 言语行为视角下的交通标语研究[D]. 银川: 北方民族大学, 2021.

    LU G L. Research on traffic slogans from the perspective of speech act[D]. Yinchuan: North University for Nationalities, 2021. (in Chinese)
    [17]
    廖斌, 冯海芹, 魏欣, 等. 扩散方式对安全标语有效性的影响及作用机制[J]. 中国安全科学学报, 2020, 30(4): 179-185.

    LIAO B, FENG H Q, WEI X, et al. Influence and work mechanism of framing strategies on effectiveness of safety slogans[J]. China Safety Science Journal, 2020, 30(4): 179-185. (in Chinese)
    [18]
    STATCOUNTER G S. China's search engine market share in 2019[EB/OL]. (2019-12)[2021-04-11]. https://gs.statcounter.com/browser-market-share.
    [19]
    吴海娟. 基于预设的交通安全标语研究初探[J]. 文教资料, 2019(6): 19-20.

    WU H J. Preliminary study on traffic safety slogan based on presupposition[J]. Data of Culture and Education, 2019(6): 19-20. (in Chinese)
    [20]
    李纲, 程洋洋, 寇广增. 句子情感分析及其关键问题[J]. 图书情报工作, 2010, 54(11)：104-107.

    LI G, CHENG Y Y, KOU G Z. Key problems of sentence level sentiment analysis[J]. Library and Information Service, 2010, 54(11): 104-107. (in Chinese)
    [21]
    王希杰. 汉语修辞学[M]. 北京: 北京出版社, 1983.

    WANG X J. Chinese rhetoric[M]. Beijing: Beijing Publishing House, 1983. (in Chinese)
    [22]
    吴海娟. 语用预设视角下的交通安全标语探析[J]. 当代教育实践与教学研究, 2019(7): 81-82.

    WU H J. Analysis of the traffic safety slogan under the preset perspective[J]. Contemporary Education Research and Teaching Practice, 2019(7): 81-82. (in Chinese)
    [23]
    徐志, 关宏志, 严海, 等. 交通标志文字信息驾驶员眼动视认特性[J]. 北京工业大学学报, 2011, 37(12): 1830-1835.

    XU Z, GUAN H Z, YAN H, et al. Driver eye movement features on text message from traffic signs[J]. Journal of Beijing University of Technology, 2011, 37(12): 1830-1835. (in Chinese)
    [24]
    蒋东立. 第三人称代词"他"回指的功能分析[J]. 现代语文(语言研究版), 2016(10): 90-93.

    JIANG D L. Functional analysis of the third-person pronoun "he" back[J]. Modern Chinese, 2016(10): 90-93. (in Chinese)
    [25]
    张霖峰. 面向态势感知的注意力分配系统的研究[D]. 北京: 北京邮电大学, 2020.

    ZHANG L F. Research on situation-awareness attention distribution system[D]. Beijing: Beijing University of Posts and Telecommunications, 2020. (in Chinese)
    [26]
    沈家安. 认知负荷与任务性质对驾驶员信息获取的影响: 眼动行为的证据[D]. 济南: 山东师范大学, 2022.

    SHEN J A. Effects of cognitive load and task nature on driver information acquisition: evidence of eye movement behaviar[D]. Jinan: Shandong Normal University, 2022. (in Chinese)
    [27]
    王仁杰, 周晓宏. 高速公路交通标志的认知及评价综述[J]. 交通信息与安全, 2021, 39(2): 9-18.

    WANG R J, ZHOU X H. A review on cognition and evaluation of traffic signs on expressways[J]. Journal of Transport Information and Safety, 2021, 39(2): 9-18. (in Chinese)
    [28]
    HALL J D, MADSEN J M. Can behavioral interventions be too salient? Evidence from traffic safety messages[J]. Science, 2022, 376(6591): eabm3427.
    [29]
    郭文汇, 胥遥山, 李永娟. 何种交通安全广告更有效: 认知需要和情感需要的调节作用[J]. 人类工效学, 2014, 20(3): 27-31.

    GUO W H, XU Y S, LI Y J. Which road safety advertising is more persuasive: the moderating roles of need for cognition and need for affect[J]. Chinese Journal of Ergonomics, 2014, 20(3): 27-31. (in Chinese)
    [30]
    王秉. 安全标语鉴赏与评价的核心理论综述[J]. 决策探索(中), 2017(9): 26-30.

    WANG B. Summary of the core theory of the appreciation and evaluation of safety slogans[J]. Policy Research & Exploration, 2017(9): 26-30. (in Chinese)
    [31]
    RICHARD T A Y, DE BARROS A. Effectiveness of road safety messages on variable message signs[J]. Journal of Transportation Systems Engineering and Information Technology, 2010, 10(3): 18-23.
    [32]
    国务院第七次全国人口普查领导小组. 2020年第七次全国人口普查主要数据[M]. 北京: 中国统计出版社, 2021.

    The Leading Group for the Seventh National Population Census of the State Council. Main data of the seventh National Census in 2020[M]. Beijing: China Statistics Press, 2021. (in Chinese)
    • Relative Articles
    • Supplements(0)
    • Cited By
  • 加载中

Catalog

    通讯作者: 陈斌, bchen63@163.com
    • 1. 

      沈阳化工大学材料科学与工程学院 沈阳 110142

    1. 本站搜索
    2. 百度学术搜索
    3. 万方数据库搜索
    4. CNKI搜索

    Tables(7)

    Get Citation
    PDF
    XML

    Article Metrics

    Article views (493) PDF downloads(25) Cited by()
    Proportional views
    Related

    Copyright Editorial Office of Transport Information and Safety鄂ICP备05003336号-2

    Address：No. 1178，Heping Avenue, Wuchang, Wuhan, CHINA (430063)

    Tel：027-86580355 Email：jtjsj@vip.163.com

    Supported by: Beijing Renhe Information Technology Co. Ltd  

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return